While most local companies charge a percent of a client’s budget, say 10-15 % of the net budget, we prefer to charge a fixed rate, based on the actual work we do.
Why is that? Because often the incentives of the marketing agency and their clients become misaligned in the former model. It is often the case that marketers splurge a bigger budget and do not make it as cost-efficient as possible, just because they will earn a little bit more when the client’s net spend is significantly higher.
Our charges depend on the volume and complexity of the work we have to do to set up the most cost-effective campaign for you. From then on, if you deem reasonable, you can roll a 6-figure amount. It’s all the same to us and we won’t charge you a 5-figure fee. Seems fair enough, right? 🙂